---
title: "Merkl Studio guides"
description: "Recipes and best practices for creating effective incentive campaigns."
canonical: "https://studio.merkl.xyz/guides"
generated: "2026-10-12T12:00:22.121Z"
---

# Guides

## Back to

- [Guides (HTML)](https://studio.merkl.xyz/guides)

## Getting started

- [Private LP Deals Through Merkl: Why and How](https://studio.merkl.xyz/guides/getting-started/private-lp-deals): Run negotiated LP deals as private Merkl campaigns: neutral reward computation, real-time payment, funds deposited upfront, fully confidential.
- [How a Merkl campaign is built: understanding the configuration](https://studio.merkl.xyz/guides/getting-started/how-merkl-campaigns-are-configured): Learn how every Merkl campaign is built from a configuration, with its two layers: standard fields and structured inputs, explained simply.
- [Keep custody of your tokens with token wrappers](https://studio.merkl.xyz/guides/getting-started/keep-custody-with-wrappers): Run Merkl campaigns without ever transferring your reward tokens — Merkl is just the distribution infrastructure, you stay in control of the funds
- [How to run incentive campaigns that actually work](https://studio.merkl.xyz/guides/getting-started/campaign-best-practices): Proven tips and recommendations based on our experience running the biggest and most successful incentive campaigns, from goal-setting and budget sizing to liquidity retention
- [What budget should you set for your campaign?](https://studio.merkl.xyz/guides/getting-started/campaign-budget): How to size your reward budget, benchmark APRs, and iterate toward an efficient incentive campaign on Merkl
- [Testing your campaign before going live](https://studio.merkl.xyz/guides/getting-started/test-campaigns): Run test campaigns using aglaMerkl tokens to validate distribution and metrics before going live
- [Your first campaign](https://studio.merkl.xyz/guides/getting-started/first-campaign): Step-by-step guide to launching your first incentive campaign on Merkl

## Earn product

- [Earn product incentives: which distribution model is right for you?](https://studio.merkl.xyz/guides/campaigns/earn-products): How Merkl enables wallets, exchanges and web3 teams to launch and distribute rewards efficiently for Earn products

## Stablecoin

- [Redistribute stablecoin yield with one simple, flexible setup](https://studio.merkl.xyz/guides/stablecoin/redistribute-stablecoin-yield): Redistribute your stablecoin's reserve yield onchain to the users, venues, and partners that drive its usage, with one setup you fully control.
- [Distribute yield with Merkl](https://studio.merkl.xyz/guides/stablecoin/distribute-yield): How to redirect your reserve-generated yield to DeFi users without depleting your treasury
- [Why your stablecoin needs Merkl](https://studio.merkl.xyz/guides/stablecoin/why-your-stablecoin-needs-merkl): Merkl is the leading stablecoin yield distribution infrastructure. We empower stablecoin issuers to redistribute their reserve yield to their users across any DeFi venue.

## Tokenized finance

- [Distribute dividends onchain with Merkl](https://studio.merkl.xyz/guides/tokenized-finance/distribute-dividends-onchain-with-merkl): Merkl is the onchain paying agent for tokenized funds, treasuries, and equities. Send a budget, define the rules, and Merkl handles the payout.

## Deep dives

- [Direct donations vs Merkl rewards: two ways to incentivize a vault, one real difference](https://studio.merkl.xyz/guides/deep-dives/donations-vs-merkl): Two ways to add rewards on top of a vault's native yield: donate the underlying asset and lift the share price for everyone, or distribute through Merkl and pay exactly who you choose.
- [Anatomy of a Distribution: Ethena Liquid Leverage](https://studio.merkl.xyz/guides/deep-dives/ethena-liquid-leverage-ethereum): A step-by-step breakdown of the configuration behind Ethena's Liquid Leverage on Aave, and how each piece turns one simple user action into a precise, fair payout.