---
title: "Your first campaign"
description: "Step-by-step guide to launching your first incentive campaign on Merkl"
canonical: "https://studio.merkl.xyz/guides/getting-started/first-campaign"
category: "getting-started"
generated: "2026-10-12T12:00:44.214Z"
---

# Your first campaign

## Back to

- [Guides index (markdown)](https://studio.merkl.xyz/guides.md)
- [Guide (HTML)](https://studio.merkl.xyz/guides/getting-started/first-campaign)

## Goal

Launch your first incentive campaign on Merkl Studio in under 10 minutes. By the end of this guide, you'll have a live campaign rewarding users on any supported protocol.

## Prerequisites

- A wallet with enough tokens to fund the campaign rewards
- Your reward token approved on the chain you're targeting
- Basic understanding of which protocol/pool you want to incentivize

## Step-by-Step

### 1. Connect your wallet

Head to [Merkl Studio](/) and connect your wallet using the button in the top-right corner. Merkl supports all major wallets through WalletConnect, Coinbase Wallet, and injected providers.

> **Pro tip:** Make sure you're connected to the correct chain before starting the campaign creation flow.

### 2. Choose your campaign type

Click **Create** to open the campaign category selection. You'll see several options:

- **Concentrated Liquidity**: for Uniswap V3/V4 and similar CLAMM pools
- **Token Holding**: for rewarding holders of any ERC20 token
- **Lending & Borrowing**: for protocols like Aave, Morpho, Euler
- **Airdrop**: for distributing tokens to a predefined address list

Pick the category that matches your use case.

### 3. Configure your campaign

Each campaign type has a dedicated creation flow. At minimum, you'll configure:

- **Target opportunity**: the pool, token, or market you want to incentivize
- **Reward token**: the token you'll distribute as rewards
- **Duration**: how long the campaign will run
- **Budget**: total reward amount for the campaign period

### 4. Review and Launch

Before submitting, review all parameters carefully:

- Double-check the target opportunity address
- Verify the reward amount and duration
- Confirm the distribution formula if applicable

Once satisfied, click **Create Campaign** and approve the transaction in your wallet.

### 5. Monitor performance

After creation, head to the **Manage** tab to track your campaign:

- View real-time distribution metrics
- Check participant counts and reward claims
- Monitor remaining budget and time

## Common mistakes

- **Wrong chain**: always verify you're on the correct network before creating a campaign
- **Insufficient allowance**: make sure your reward token has enough allowance for the Merkl contracts
- **Too short duration**: campaigns under 24 hours may not attract enough participation. Start with at least 7 days
- **Missing token approval**: the reward token must be whitelisted on Merkl. Check the docs if your token isn't available