Managed Campaigns
Merkl Managed Campaigns means we build and renew your incentive program for you on a recurring basis, so you don't carry the operational load. You set the strategy; we turn it into live campaigns and keep them up to date for you.
We turn your strategy into a working implementation on Merkl, then build, test, and launch it. On a recurring basis, we then create, renew, and adjust your campaigns as your program evolves — each new campaign or change deployed only once you have validated it in writing. Once a campaign is live it runs autonomously on Merkl's standard infrastructure; our role is the recurring work of setting up, renewing, and adjusting the campaigns for you, not taking discretionary control of them after they launch.
Because we are the entity that configures and creates these campaigns on Merkl, this service puts us in the operational driver's seat: you set the direction, and we are the ones building and standing up the campaigns that distribute your rewards. You bring the strategy; we take on creating the program for you.
If you would rather run campaigns yourself, standard Merkl infrastructure is always available self-serve at standard cost. This managed service is for when you would rather hand us the program and have us build, launch, and keep it up to date for you.
What we handle
- From your requirements to a working implementation. You describe the program you want in plain language. We translate it into the right configuration and technical integrations in the Merkl engine, working out how to express your strategy in the way the system actually distributes rewards.
- Building and testing. We implement your strategy in the engine, configure and create the campaigns, and run tests to confirm everything behaves as intended before anything goes live.
- Integration support. When your team needs to pull Merkl data into your own apps or systems, we work with you directly and hands-on, rather than pointing you to the public documentation.
- Configuration and lifecycle. We handle the full setup and creation of your campaigns, and we update and renew them as your program evolves, deploying each change once you have validated it in writing.
- Reallocation of unclaimed rewards. While rewards from your campaigns remain yours to reallocate, we can reallocate them for you on your explicit request, and we never move them on our own initiative.
- We are the entity that creates the campaigns. We configure and create your campaigns on Merkl, so the operational creation sits with us rather than with you.
- Dedicated, priority support. You get a dedicated point of contact and prioritized support throughout, not a standard queue.
What stays with you
You keep full control of the decisions that matter. You choose and calibrate your incentive strategy and its parameters: which pools or actions to incentivize, how much to allocate, and what APRs to target. We implement what you decide, we do not decide it for you.
This service does not include curation or management of your liquidity, and it does not include vault infrastructure. Those sit outside its scope.
Keeping custody of your tokens
You can keep custody of the tokens you distribute even while we create and renew your campaigns. Through token wrappers, your tokens stay under your own control and we build the campaigns on top of them, so you never have to hand over your assets while we handle the program for you. This is optional, and the non-custodial setup is available whenever you would rather retain custody.
Reporting
You get the same reporting as any Merkl campaign creator. Dashboards let you track how your budget is being spent and follow activity on your campaigns, including users, TVL, and APRs, with full visibility, exactly as if you had created the campaigns yourself.
Pricing
- Subscription: $5,000 per month, or $50,000 per year (two months free). This reserves 2 Solution Architect man-days each month to build, launch, and renew your campaigns. It also includes 0.5 man-days per month of custom development.
- Additional Solution Architect time: $3,000 per day. If a month needs more than the committed 2 Solution Architect days, whether the work is heavier, the setup more involved, or you revise direction after we have started, we bill the additional time at this rate.
- Custom development. Beyond the 0.5 man-days included each month, further custom development and integration work is scoped and quoted with you before we start, so nothing is engaged or billed without your go-ahead. As a managed client, your work moves to the front of the line ahead of self-serve requests.
- Managed campaign fee: 1%. Applied to the rewards distributed through the campaigns we create, on top of the standard distribution fee. It reflects the operational work of being the entity that configures, creates, and verifies these campaigns for you and stands behind their setup.
- Standard distribution fee. The usual Merkl fee on distributed rewards, unchanged.
Getting started means signing a Managed Campaigns Services Agreement, which incorporates the standard Merkl Terms and Conditions that apply to every campaign on the platform.
In short: you bring the strategy, we turn it into a live, tested program on Merkl and keep creating and renewing your campaigns for you, with dedicated support the whole way.